I specialize in.

Quant. UXr

Quant. UXr

Master of Science in Psychology
Specialized in psychometrics, survey methodology and research design

Web Data

Web Data

Expertise in web/log data analytics, online marketing (SEM, CRO, A/B testing) & market research

Statistics & Pogramming

Statistics & Pogramming

Master of Science in Statistics
(exp. 2023)
Python, SQL, SPSS

Soft skills

Soft skills

Project management
Data visualisation
& Communication

Techstars 🏆 1st Place

Techstars 🏆 1st Place

Idea validation, market research and UX for an application that trains users in the never-ending tug of war between our self discipline for our long-term goals, and instant gratification from services such as social media, netflix and deliveroo.

Techstars startup hackathon

🏆

1st Place at the 54hrs startup weekend hackathon organized by international accelerator and operational investor TechStars_ in cooperation with UtrechtInc Incubator.

Brightlands 🥈 2nd Place

Brightlands 🥈 2nd Place

We developed a new UI that (fed by a machine learning algorithm trained on Chamber of Commerce data), creates a personalized ‘risk factors ranking’, linking this to the relevant but poorly found site content. Resulting in a personalized risk-based UI for entrepreneurs.

Brightlands Data Hackathon

🥈

2nd Place at the Brightlands international Data Hackathon 2018.
A large international, 48hrs, Data Science Hackathon with 170 competitors and € 60.000 in prize money hosted by Brightlands, sponsored by Accenture, Kamer van Koophandel & Politie Nederland.

my blog.

Reducing quant UX research’ sampling bias through Iterative Proportional Fitting

Iterative proportional fitting can help us correct for sampling bias in our UX surveys. IPF explained and applied.

Scaling UX/CSat survey-based measurement through Factor Analysis & regression

A method for scaling survey-based CSat measurement with high costs and low cadence to a quick data-driven CSat estimation tool

Track & share your Python scripts use through GA’s measurement protocol

A quick and easy way to track and share basic usage statistics of a python based analysis script like a jupyter notebook or .py application

my project.

Get the advantages of psychology’s CBM anti-addiction methodologies adapted for our everyday temptations such as ordering junk food, skipping the gym or spending too much time on social media.

The Betterbias app is now freely available:

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my experience.

Happiest when working where data analytics, marketing and UX intersect.

March 2019 - current
Facebook / MetaCommunity Integrity Analyst, Global Ops
Jan 2015 - Feb 2019
UWVWeb Data Analyst
July 2014 - Dec 2014
UWVMarket Researcher
Dec 2014 - Dec 2018
BlauBlock®cofounder, developer, marketeer
Dec 2013 - July 2014
the Customer ConnectionQuantitative UX Researcher
March 2012 - Nov 2013
the Customer ConnectionResearch Assistant

employers & clients.

*Clients acquired by TCC, research conducted in name and under employment of TCC. (APG, NUON Vattenfall and VGZ)

contact me.

 

stevenpeutz@gmail.com

UX Research & Marketing

Growthtribe’s AI for Marketing
View Certificate

University of Michigan | UX Research at Scale
View Certificate

Facebook Marketing Science Professional Certification
View Meta Marketing Science Professional Certificate

Google Online Marketing (EURES)
View Certificate

Google Analytics Individual Qualification (GAIQ)
View Certificate (2017)
View Certificate (2018)

Google Advanced Analytics
View Certificate (2017)
View Certificate (2018)

Google Ads Certification
View Certificate search
View Certificate display

Facebook Blueprint / IQ
View Facebook IQ Marketing Insights Certificate
View Targeting Custom Audiences Certificate
View Evaluating with Facebook Pixel Certificate

Davis University | Advanced SEO Strategies
View Certificate

University of Maryland | Usable Security
View Certificate

Statistics, Python & SQL

Advanced SQL for Data Scientists
View Certificate

University of Michigan | Python Data Structures
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Microsoft DS  DAT203.1x
View Certificate

Duke University | Math skills for Data Science
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Advanced NLP using Python for ML
View Certificate

John Hopkins Bloomberg School of Public Health | The Data Scientist’s Toolbox
View Certificate

University of Michigan | Using python to access web data
View Certificate

IBM Data Analysis with Python
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Duke University | Mastering Data Analysis in Excel
View Certificate

Data Privacy & Security

NCOI | GDPR (AVG) & Data Protection
View Certificate

University of Maryland | Usable Security
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Yonsei University | Big Data & Cloud Computing Technologies
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NCOI Big Data, Fintech & Data Privacy
View Certificate (Big Data)
View Certificate (FinTech)

University of Adelaide | Cyberwar Surveillance & Security
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Packt Publishing & Udemy | Kali Security Pentesting
View Certificate

Comms & Soft Skills

NCOI Lean Six Sigma
View Certificate

University of Colorado, Boulder | Graphic Design
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Infotopics | Data Visuaization & Tableau

Kaber Groep | Non-Verbal Communication

Rice University |Business Applications of HT and CI Estimation
View Certificate

Duke University | Business Metrics for Data-Driven Companies
View Certificate

Cambridge Advanced English | CEFR level C2, Grade A

VijfhartIT | Communication Skills for Scrum