A method for scaling survey-based CSat measurement with high costs and low cadence to a quick data-driven CSat estimation tool
Read more
Scaling UX/CSat survey-based measurement through Factor Analysis & regression
Statistical Tests — When to use Which?
Here is a simple in-browser tool I made that helps you find the appropriate statistical test for your specific research design, variables and datatypes
Read more
Reducing quant UX research’ sampling bias through Iterative Proportional Fitting
Iterative proportional fitting can help us correct for sampling bias in our UX surveys. IPF explained and applied.
Read more
How to get facebook ads’ ML optimization working for (cloaked) affiliate links
How to get Facebooks ads ML optimization working for cloaked affiliate marketing links instead of landing page visits
Read more
Track & share your Python scripts use through GA’s measurement protocol
A quick and easy way to track and share basic usage statistics of a python based analysis script like a jupyter notebook or .py application
Read more